Bridgend College recruitment transformed….

All About the brand have been working with Bridgend College on a recruitment transformation project to promote employment at the college.

AATB Director Kerry Farren said “Some 700 people work at Bridgend college and there are some fantastic opportunities. We wanted to let more people know about this. So, A team of Bridgend and AATB colleagues worked together to design and implement new employer branding, a careers web portal and a team of brand ambassadors to spread the message. We also put in place a new faster application process to speed up recruitment and a range of simple KPIs to measure our success.” Kerry¬†continued “the college is now more visible across social media platforms including LinkedIn, Twitter, Facebook and the like”.

Why not have a look for yourself and join the talent pool: